The ultra-flashy, rhinestone-encrusted suits worn by Texas music royalty (like Willie Nelson) and pop-culture icons (like Elvis) weren’t invented in the American West. They were the brainchild of Nudie Cohn, a Ukrainian-born Jewish tailor who settled in Los Angeles.
[Music] if you like what you got then come on back we'll be here you see fashions may change but quality never goes out of style [Music] levi's storazan company was born in the american west and and westerners were among our early customers they have been made with such high quality denim that's used that they are remarkably useful and durable for laborers cowboys anybody who's doing really hard wearing work and we as a brand...
