Is the Texas Cowgirl Galloping into Fashion?
Buckle up, fashionistas, because we’re about to mosey on over to a trend that’s sashaying in from the dusty plains – the Texas cowgirl look.
But before we all start raiding our grandad’s hat collection, let’s see if this revival has legs or if it’s all chaps and no cattle.
Now, some might think cowgirl couture has been in style recently!
A recent survey by the National Retail Federation showed a whopping 38% increase in searches for “western wear” and “cowboy boots” online. Seems like folks are hankering for a bit of rootin’ tootin’ style!
Beyond the Fringe: A Modern Take on the Wild West
This ain’t your grandma’s rodeo outfit.
Designers are giving the cowgirl aesthetic a modern makeover. Think less fringe and chaps, more soft, flowing silhouettes, and unexpected pops of color.
Think of a romantic prairie dress with a subtle paisley print paired with a statement turquoise necklace.
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Blouses, Daily Deals, Gifts, Tops, Womens
V-neck Double Layer Ruffle Sleeve Chiffon Blouse
Price range: $21.93 through $24.29Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Denim, Jeans, Pants, Women’s Jeans
Ariat Women’s R.e.a.l. Mid Rise Bootcut Jean | Marine
Original price was: $97.93.$83.94Current price is: $83.94.Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Daily Deals, Gifts, Jackets, New Texas Republic Collections, Trench Coats, Womens, Womens
New Texas Republic Chic Belt Cropped Double Breasted Trench Coat
Original price was: $44.99.$29.99Current price is: $29.99.Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Colorful, Dresses, Mini Dresses, New Texas Republic Collections
Red Hot Chile Peppers Pullover Hoodie Mini Dress
Original price was: $49.99.$39.99Current price is: $39.99.Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Jackets, Leather Jackets, Trench Coats, Womens
Women’s Burgundy Long Sleeve Leather Jacket With Belt
Price range: $56.70 through $60.06Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Bikini, Daily Deals, Gifts, New Texas Republic Collections, Swimsuits, Womens
Texas Pride V Neck Triangle Bikini Sets
Original price was: $29.99.$24.99Current price is: $24.99.Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Big Brands on the Ranch: Who’s Herding the Trend?
Now, you might not see tumbleweeds rolling down the runways of Paris just yet, but big brands are taking notice.
Take Gucci’s Fall 2023 collection, which featured cowboy hats and prairie skirts with a decidedly modern edge.
Even Chanel dipped their toes (or should we say spurs?) into the trend with a recent collection that incorporated fringe details and rodeo-inspired belts.
Miley Cyrus Rides Again: Celebrity Cowgirls Leading the Charge
Let’s not forget the power of celebrity influence! The ever-so-stylish Miley Cyrus has been a longtime champion of the cowgirl look, rocking everything from denim on denim to sequined two-piece ensembles with a Western flair.
And who can forget Beyoncé’s showstopping rodeo-themed outfit at the 2023 Grammys? Talk about a power ballad in rhinestones!
The Verdict: Is This Trend All Stetson and No Cattle?
The evidence seems clear, partners. The Texas cowgirl look is moseying its way into the fashion mainstream. Whether it’s a full-on yeehaw or a subtle nod to the West with a pair of statement boots, there’s a way to incorporate this trend into your wardrobe.
So, dust off your boots, channel your inner cowgirl (or cowboy!), and embrace a little bit of Western flair.
Just remember, keep it classy, y’all!


















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