A Fashion Match Made in Texas Heaven

In a delightful fusion of Texas heritage and contemporary fashion, two beloved Lone Star State icons—Wrangler and Whataburger—have joined forces to create a unique apparel collection. This collaboration brings together Wrangler’s classic Western wear with Whataburger’s iconic branding, resulting in a lineup that’s as bold and flavorful as a spicy jalapeño burger.

A Fashion Match Made in Texas Heaven

Wrangler, renowned for its durable and stylish Western apparel, has been a staple in Texan wardrobes since 1947. Whataburger, founded in 1950 in Corpus Christi, has earned a cult following for its mouthwatering burgers and distinctive orange-and-white aesthetic. The synergy between these two brands is evident in their collaborative collection, which seamlessly blends fashion with fast-food flair.

The WhataWrangler Collection: A Closer Look

Unveiled at the Wrangler National Finals Rodeo in Las Vegas, the WhataWrangler collection features 24 meticulously designed pieces that capture the essence of Texas pride. From denim jackets adorned with Whataburger patches to jeans featuring the chain’s signature “Flying W,” each item is a testament to the rich cultural tapestry of the Lone Star State.

The collection also includes graphic tees, hoodies inspired by Whataburger’s menu, and accessories that add a playful twist to classic Western attire.

Key Highlights:

• Denim Vests and Jackets: Embellished with embroidered Whataburger logos and patches, these pieces offer a fresh take on traditional Western outerwear.

• Striped Jeans: Incorporating Whataburger’s signature orange-and-white stripes, these jeans make a bold fashion statement. As modeled in the Lainey Wilson Wrangler collection

• Graphic Tees: Featuring playful designs like the “Cowboy Burgers” motif, these shirts are perfect for casual outings.

• Accessories: Trucker hats and bandanas with co-branded logos add the finishing touch to any outfit.

For those eager to explore the collection, items are available online. Select pieces will also be available at the New Texas Republic, where you can enhance your online shopping experience with curated outfit ideas and regular discounted clothing from 10 to 40% off retail prices.

Celebrating Texas Traditions

This collaboration is more than just a fashion statement; it’s a celebration of Texas traditions and the shared values of authenticity and heritage. As John Meagher, Wrangler’s vice president of global brand marketing, aptly put it, “Wrangler has always been about heritage and authenticity, and this collaboration brings a fresh twist to Western fashion.” Scott Hudler, Whataburger’s chief marketing officer, echoed this sentiment, describing the partnership as a celebration of Texas traditions with a “splash of spicy.”

How to Style Your WhataWrangler Pieces

Incorporating WhataWrangler items into your wardrobe is a fun way to showcase your Texan pride. Here are some styling tips to help you make the most of this unique collection:

• Casual Chic: Pair a graphic tee with your favorite jeans and cowboy boots for an effortlessly cool look.

• Layer Up: Throw on a denim jacket over a hoodie for those cooler Texas evenings.

• Accessorize: Complete your outfit with a co-branded trucker hat or bandana to add a touch of flair.

• Mix and Match: Don’t be afraid to combine pieces from the collection with your existing wardrobe to create a style that’s uniquely yours.

Join the Conversation

We’d love to hear your thoughts on the WhataWrangler collection.

Have you snagged any pieces yet?

How are you styling them?

Share your experiences and outfit ideas in the comments below!

Note: The WhataWrangler collection is available for a limited time, so be sure to grab your favorite items before they’re gone.